品牌观点丨VIEWS

我们为您的品牌做创意设计,为让人们视之、识之,并爱之。
这绝非一件简单的工作,也不仅仅只是一个LOGO和VI的可以解决的问题。
我们更专注于视觉符号所传达的精神与感染力。
外在的符号帮助市场了解你,内里的本质赋予品牌可持续发展的强大力量。
白热化的商业竞争,迅速而变化多端的红海市场,我们需要帮助您与客户做卓有成效的品牌沟通。

We do creative design for your brand, let people see it, know it, and love it. This is not a simple job, not just a LOGO and VI can solve the problem, We are more focused on the visual symbols to convey the spirit and appeal, External symbols help the market to understand you, the essence of the inside to give the brand a strong power of sustainable development. White-hot commercial competition, rapid and varied red sea market, we need to help you and customers to do fruitful brand communication.

基因与战略

一个品牌从命名开始,就应决定这个品牌的性格走向,也应为其的发展制定一系列的战略性规划。品牌出生就带有品牌基因。集田从本质出发,确立品牌基因,探寻问题的解决之道。


品牌基因如同人体基因,具备思想理念和视觉形象。我们寻找品牌领先于其他竞争对手的独特基因,精准规划市场战略,形成并实现企业可持续增长的动力。搭建并完善企业视觉识别系统,直观传达给消费者企业生产和经营的价值观,并使其对企业产生认同感,从而达到形成良好的企业形象和产品的销售。集田用设计语言成就优势的品牌基因,赢得市场。



Genes and strategies

Brand from the beginning of the name, it should determine the brand's personality, but also for its development to develop a series of strategic planning. Brand born with a brand of genes. The origin of the field from the essence, the establishment of brand genes, to explore the solution to the problem.


Brand genes as human genes, with ideas and visual images. We look for brands that lead the unique genes of other competitors, plan the market strategy, and develop and realize the momentum of sustainable growth. Build and improve the enterprise visual identity system, intuitive to convey to the consumer business production and management of the values, and make it a sense of identity to the enterprise, so as to achieve a good corporate image and product sales. Harness with the design achievements of the advantages of brand genes, to win the market.

符号与情感

品牌绝不仅仅是一个符号,而是一套完整的情感沟通视觉系统,我们创造不断生长的品牌魅力,构建更据前瞻性与空间的视觉系统。

让品牌所具有的符号意义单纯有力,让品牌所具有的精神一目了然。


Symbols and emotions

Brand is not just a symbol, but a set of emotional communication system, we create a growing brand of charm, to build more forward-looking and space visual system.

So that the symbol of the brand with a simple meaning, so that the brand has the spirit at a glance.



变化与生长

竞争白热化的信息时代,冷漠、一成不变的企业识别系统能获得市场的认知,却未必能认同。

集田认为,品牌的进化之道乃顺应变化,快速反应,有长久长新的状态,方可积累品牌的高度与价值容量,不断增值,不断成长。

我们希望品牌的魅力不断生长,品牌与消费者的沟通精准而有力量,什么都说往往等于什么都没说,简洁清晰的概念才是品牌的灵魂。


Change and growth

Competitive white-hot information age, indifference, immutable enterprise identification system can get the market awareness, but may not be able to agree.

Collective believes that the evolution of the brand is the way to adapt to change, rapid response, long and long status, before the accumulation of brand height and value capacity, increasing value.

We hope that the charm of the brand continue to grow, the brand and the communication of consumers accurate and powerful, what is often said nothing to say, simple and clear concept is the soul of the brand.